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Branding Strategies: Your Best (Brand) Defense is a Good Offense
In any political campaign, a candidate first seeks to “define” his/her opponent’s position on the issues. By developing messaging that frames the other candidate’s words and actions in an unflattering...
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Top Startups: 9 New Startups That Are Rocking the New Startup Scene
TechCrunch’s Disrupt convention in NYC this week has showcased a log of really cool new companies. Here are 9 of our favorites from the expo in no particular order: Bill Guard You have an antivirus...
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Dustin Zito’s Online Reputation Horror Story: Lessons From the Real World
While catching up on some late night re-runs of MTV’s The Real World: Back To Las Vegas, a specific clip from Episode 11 from the week of May 15th, 2011 caught my eye. The scene shows roommates Dustin...
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Increase Your Brand Value: How To Be A Curator
In this world of information overload, being a curator can make you a valuable resource or go-to person. Do you want to be known for being a great curator (manager or overseer) of information? Here...
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Google’s New Tool for Reputation Management: Me on the Web
On Wednesday Google announced its new feature Me on the Web, that aims to “helping to manage your identity on the web”. “Me on the Web,” is now included on the Google dashboard if you have set...
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Google Failure: Will Google Change The Game?
Google Failure When Google’s +1 button came out, making it possible for Internet users to add basically any page to their Google profile for others to see, my first thought was, “Who cares?!” I...
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Google Yourself! Why You Need to See What Others See About You Online
Google Yourself It takes literally one minute to go to Google, type in your name, and Google yourself. But the real question remains: why would you want to do this? What is in it for you and why...
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How To Have “The Talk” With Your Kids: Part I- Privacy & Safety
Let’s face it- your children are going to be on the Internet whether you want them to be or not. Unfortunately, there are a lot of bad things out on the Internet that children can get caught up in...
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Job Seekers, You’re Being Googled! Here’s What You Should Do About It
The Online Reputation Checklist You have seven seconds to make a first impression, and your time starts the moment your name is typed into a search bar. To put this in perspective, 80 million names...
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How to Make Search Engine’s Your B*tch: A Guide to Owning Your Google Results
About This Series The internet is the first place we turn to learn more about another person, and Google is the go-to resource. Every day there are 3 billion searches on Google and 77% of job...
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How to Land Your First Job with Good Personal Branding
It’s no secret that while the job market in the U.S. is finally making a comeback, finding a job when you are a new college grad or just new to the workforce can definitely be a challenge. Many...
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Improve Your Chances of Getting a Job with Your Google Results
Nowadays, just figuring out where to start your job search can be overwhelming. From career-based websites, to college resources, to newspapers and local outlets, even radio and TV advertisements,...
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5 Google Results That Can Ruin Your Career
A bad Google result (or several) showing up for your name can do some serious damage to your career – at any stage in life. 70% of HR departments have rejected candidates based on information they...
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The One Resolution You Need to Keep: Improving Your Online Reputation
As January comes to a close, it’s easy to forget the whole-hearted resolutions you made at the turn of the New Year (you might’ve even broken a few already). And while the next fad diet can probably...
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What is Medium & how can it help improve your online reputation?
We’re always on the lookout for tools and platforms that help people create great content and build a positive online reputation. One blogging platform that’s been on our radar is Medium, a...
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How Google’s Panda 4.0 Update Affects Personal Search Results
Have you noticed some big changes to what shows up when you Google your name? Did your personal website or blog take a nosedive in rankings? Or did a less-than-favorable article pop back onto the first...
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Learn Your Animals: Google Releases Penguin 3.0
Anyone concerned with making sure their online content is as visible as it can be needs to be an SEO zoologist. Cursory research into the SEO industry will lead you to information about the two...
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BrandYourself Webinar: 7 Ways to Put Your Best Foot Forward Online | Monday...
BrandYourself joins forces with New York Times best selling author & Likeable Local CEO, Dave Kerpen, to present: 7 Ways to Put Your Best Foot Forward Online, a webinar this Monday 10/27 from...
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New York City Friends: Join us for a FREE seminar at the BrandYourself Office
We’re hosting a free seminar on How to Put Your Best Forward Online at our offices this Thursday, November 20th from 7:00-9:00pm. Come get some tips on how to create an amazing online presence and have...
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A Year In Review: Who We Googled in 2014 [Infographic]
As we leave 2014 behind and sail on into 2015, we took a look at the people and things we Googled the most this past year according to Google Trends. Curious about who’s Googling you? Sign up for a...
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